Job Hound
Career technologyRemote job hunting, with less noise. Job Hound filters roles around South African hiring eligibility to build a focused shortlist. In closed beta.
Visit Job Hound (opens in a new tab)Independent venture house
Johannesburg, South AfricaWE BUILD OURS.WE GROW YOURS.
Growth marketing and AI automation from a team that runs its own ventures. We know what growth costs because we pay for it too.
Attention, turned into action.SCROLL TO EXPLORE ↓
One lab. Many possibilities.
Growth marketingAI automationDigital ventures
01 / The venture house
INDEPENDENT.
BY DESIGN.
Different markets, one way of building.
Products, platforms and media we’ve built.
KREAS
Training gearSouth African training gear built on one idea: the session starts before the first set. First up, the Crossbody Magnetic Gym Bag.
Shop KREAS (opens in a new tab)
The Fuss
The originalWhere it started. A publication on South African music and culture, recognised by the African Blogger Awards and the foundation for everything since.
Visit The Fuss (opens in a new tab)
Talks With Theri
Podcast and editorialCandid conversations on wellness, wisdom and wealth, hosted by Theri Morulane.
Listen now (opens in a new tab)What we learn building these goes straight into the work we do for clients.
Partnering on, investing in or writing about one of our ventures? Talk to us
02 / The studio
THE WORK
BEHIND GROWTH.
Attention is only the start. We built the Attention → Action model to carry it all the way to enquiries, sales and sign-ups.
The Attention → Action model
FROM CLUTTER TO CLARITYDigital marketing has never had more channels, tools and tactics. We cut it down to two questions.
ATTENTIONACTION.
How do we earn the right attention?We find the people most likely to act, the message that lands with them and the places they already spend time.
How do we turn that attention into action?Every bit of attention gets somewhere to go: an enquiry, a sale, a sign-up, tied to a goal the business cares about. If it leads nowhere, we don’t spend on it.
Every channel, post, ad and automation has to answer one of these questions. If it answers neither, it’s clutter.
It’s a loop, not a funnel. What converts shows us which attention to go after, so the work gets sharper the longer it runs.
How the model worksGrowth marketing builds the loop. AI automation keeps it running.
01Growth marketingBuild the loop.
Strategy, content, paid media, search, websites and brand partnerships, planned as one system instead of six separate jobs, so every channel pushes toward the same result.
Let’s talk growth- 01 Digital strategy
- 02 Content marketing
- 03 Paid advertising
- 04 Search engine optimisation
- 05 Web design
- 06 Brand partnerships
02AI marketing automationKeep it running.
Less repetitive work, more room to think. We find where your team loses hours, then build AI workflows that handle the routine and leave the judgement calls to people.
See what we’d automate- 01 Workflow discovery and planning
- 02 Lead capture and nurture systems
- 03 Content and campaign workflows
- 04 Connected tools and reporting
Where clients usually start
- Ads are running, but the enquiries aren’t coming in.Action
- Content goes out, but nobody’s paying attention.Attention
- The team is buried in manual marketing work.Automation
- Something new is launching and needs to be noticed.Attention and action
Not sure which side the problem sits on? That’s what the first conversation is for.
Tell us where you’re startingMost engagements run three to six months, with priorities set each month.
Work directly with our founders, from the first conversation through delivery.
Meet the team03 / Selected work
NOT JUST
THE THEORY.
Two briefs, two industries, measured results.
Past work that reflects the principles behind the Attention → Action model.
Performance marketing / Luxury
Roja Parfums
A British luxury fragrance brand needed to grow US online sales more efficiently.
Paid media, testing and remarketing.Six-month engagement.ActionRead the case study
84%
Read the full case study.
lower cost per acquisition
Digital growth / Property
RE/MAX Team All-In
A Western Cape property team needed an owned digital presence that could attract local buyers and generate enquiries.
Website, SEO, content and paid media.Five-month engagement.Attention and actionRead the case study
R55
Read the full case study.
per lead
27 leads in total
Two examples of attention turned into action.
Let’s talk about yours04 / Behind the lab
WHO YOU’LL
WORK WITH.
Thozi SejanamaneCo-founder
Leads growth strategy and AI systems. Previously at Webfluential, South Africa’s first creator marketing tech platform.
LinkedIn
Theri MorulaneCo-founder · Client Partnerships & Operations
Leads client relationships, operations and creative partnerships. Host of Talks With Theri.
LinkedInJohannesburg, South Africa
It started with a music blog.
The Fuss grew a real audience before we ever called it growth marketing. Everything since, from client campaigns to the products we run, comes from the same habit: understand what matters to people, build for it, keep learning.
01
Start with the real problem.
Understand the business before choosing the tactics.
02
Action over theatre.
Clear priorities and practical systems. Work that ships, not decks that sit in a folder.
03
Pay attention.
Measure what works, drop what doesn’t, keep improving.
Have something in mind?
WHAT NEEDS
ATTENTION?
A growth problem, a workflow that eats your week or an idea you want to test. Tell us about it.
Based in Johannesburg. Working with teams anywhere.
No packages. Here’s how it works.
- Tell us what you’re working on.
- We reply within two working days to set up a call.
- A 30-minute working session on your business. You leave with at least one thing worth acting on, whether or not we work together.
- If there’s a fit, we send a proposal built around what we heard.